Microsoft Clarity replaces 2 paid apps
One genuinely free tool, 2 subscriptions it can stand in for. Each pairing below is curated and verified by hand, with the honest catch spelled out. No votes, no pay-to-list.
Licenceproprietary, free
Plateformestheir cloud
InstallationCreate a Clarity project and add its site-wide script directly or through a tag manager
ModèlesMicrosoft Copilot features are built in, but Clarity's public documentation does not identify the underlying foundation model
DonnéesSession recordings, heatmaps and events are stored in Microsoft's cloud; ordinary recordings are retained for a limited period, with selected favorites retained longer
ConfigurationInsert the tracking script and complete the consent, privacy-disclosure and data-governance review appropriate to the site
facts verified 2026-08-10
Unlimited heatmaps and recordings, subsidized by Microsoft instead of your card.
the verdict →
Unlimited session playback and heatmaps for free; the product is exactly as suspiciously generous as it sounds.
the catchIt lacks Mouseflow's deeper form analytics, feedback surveys, conversion funnels and dedicated commercial support, while data lives in Microsoft's cloud.
the verdict →all Mouseflow alternatives →last updated 2026-08-10 · up to $768/yr replaced · no votes, no pay-to-list
