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Apollo vs Clay

Price, free plan and alternatives, side by side

The comparison in short

Cheapest per year

Apollo

$588/yr

71% less than Clay

Who has a free plan
  • Apollohas a free plan
  • Clayhas a free plan
Easiest to rebuild

Apollo, Clay

Worth subscribing

On price, Apollo wins.

Side-by-side comparison

APPLICATIONApolloSales outreachClaySales outreach
Monthly billing$59/moBasic$185/moLaunch
Per year$588/yrannual plan · −17%$2,004/yrannual plan · −10%
Billing modelPer personFlat subscription
Free tier$0; 900 credits per seat per year granted monthly; non-paying trial plans include 50 credits and 5 mobile credits.$0; 500 actions/month, 100 data credits/month, unlimited seats/tables, 200 rows/table.
Additional costsAdd-on credits are recurring, charged immediately without proration, and unused credits expire at end of billing cycle; Unlimited plans have fair-use caps; custom terms required for data resale/external-product use.Credits/actions are the real unit; phone enrichment is paid-only; prices change with action/credit slider.
Can you rebuild it?Worth subscribingclosest consolation build: one sittingWorth subscribingclosest consolation build: one sitting
Free alternatives—
Checked on07/31/202610/20/2026
Buy on the official siteBuy View app pageBuy View app page

The free plan compares up to 2 apps. Pro compares up to 4. See plans →

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Total cost over up to 3 years, for your team

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Prices from each app’s latest check; confirm on the official site before buying.