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Kit vs Mailchimp

Price, free plan and alternatives, side by side

The comparison in short

Cheapest per year

Mailchimp

$240/yr

39% less than Kit

Who has a free plan
  • Kithas a free plan
  • Mailchimpno free plan
Easiest to rebuild

Kit, Mailchimp

With trade-offs

On price, Mailchimp wins. To start without paying, Kit has a free plan.

Side-by-side comparison

APPLICATIONKitNewslettersMailchimpNewsletters
Monthly billing$39/moCreator$20/moStandard
Per year$396/yrannual plan · −15%$240/yr
Billing modelFlat subscriptionUsage-based
Free tier$0; up to 1,000 email subscribers on pricing card, 1 basic Visual Automation, unlimited landing pages/forms/broadcasts.—
Additional costsPrices scale by subscriber count; paid newsletter/product payments may have separate commerce/payment processing costs.—
Can you rebuild it?With trade-offsmulti-dayWith trade-offsmulti-day
Free alternatives+1+4
Checked on10/20/202607/30/2026
Buy on the official siteBuy View app pageBuy View app page

The free plan compares up to 2 apps. Pro compares up to 4. See plans →

ProTotal cost over up to 3 years, for your teamWith Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.Unlock with Pro →
Total cost over up to 3 years, for your team

With Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.

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Also compare with

Direct rivals of the apps on this page, from the same category.

Prices from each app’s latest check; confirm on the official site before buying.