Later
$225/yr
6% less than Metricool
Later vs Metricool
Price, free plan and alternatives, side by side
The comparison in short
- Laterno free plan
- Metricoolhas a free plan
Later, Metricool
With trade-offs
On price, Later wins. To start without paying, Metricool has a free plan.
Side-by-side comparison
| APPLICATION | LaterSocial media | MetricoolSocial media |
|---|---|---|
| Monthly billing | $25/mo$25Starter | $25/mo$25Starter (5 brands) |
| Per year | $225/yrannual plan · −25% | $240/yrannual plan · −20% |
| Billing model | Flat subscription | Flat subscription |
| Free tier | no free tier (14-day trial only) | 1 brand; all supported networks except LinkedIn and X; 20 scheduled posts/month; 5 competitor profiles; 30 days of analytics history |
| Additional costs | On annual Growth/Scale, extra social sets cost $11.25/month equivalent, extra users $3.75/month equivalent, and 100 extra AI credits $3.75/month equivalent. Starter cannot buy these add-ons and must upgrade. | X costs $10/month per connected account. Advanced Analytics starts at $12/month on Starter and $36/month on Advanced/Custom; VAT may be added. |
| Can you rebuild it? | With trade-offsmulti-day | With trade-offsmulti-day |
| Free alternatives | — | +2 |
| Checked on | 10/20/2026 | 10/20/2026 |
| Buy on the official site | Buy View app page | Buy View app page |
The free plan compares up to 2 apps. Pro compares up to 4. See plans →
Also compare with
Direct rivals of the apps on this page, from the same category.
Prices from each app’s latest check; confirm on the official site before buying.