Moz Pro vs Semrush

Price, free plan and alternatives, side by side

The comparison in short

Cheapest per year

Moz Pro

$468/yr

67% less than Semrush

Who has a free plan
  • Moz Prono free plan
  • Semrushhas a free plan
Easiest to rebuild

Moz Pro, Semrush

Worth subscribing

On price, Moz Pro wins. To start without paying, Semrush has a free plan.

Side-by-side comparison

APPLICATIONMoz ProMarketing & SEOSemrushMarketing & SEO
Monthly billing$49/moStarter$139/moSEO
Per year$468/yrannual plan · −20%$1,408/yrannual plan · −16%
Billing modelFlat subscriptionFlat subscription
Free tierno free tier10 requests/day with 10 results/report; 1 Site Audit project up to 100 pages/month; 1 Base PDF report; no historical data
Additional costsAdditional users and expanded limits are paid upgrades; current public unit prices were not exposed.Extra users start at $45/month; Lead Generation is $90/month; Base Reports are $10 each and Pro Reports $20 each. Standalone AI Visibility starts at $99/domain/month on annual billing, with extra domains, prompts, and seats charged separately.
Can you rebuild it?Worth subscribingclosest consolation build: one sittingWorth subscribingnot realistically solo
Free alternatives+1—
Checked on10/20/202610/20/2026
Buy on the official siteBuy View app pageBuy View app page

The free plan compares up to 2 apps. Pro compares up to 4. See plans →

ProTotal cost over up to 3 years, for your teamWith Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.Unlock with Pro →
Total cost over up to 3 years, for your team

With Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.

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Prices from each app’s latest check; confirm on the official site before buying.