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ActiveCampaign vs Buttondown

Price, free plan and alternatives, side by side

The comparison in short

Cheapest per year

Buttondown

$108/yr

40% less than ActiveCampaign

Who has a free plan
  • ActiveCampaignno free plan
  • Buttondownhas a free plan
Easiest to rebuild

Buttondown

Buildable

multi-day

On price, Buttondown wins. To start without paying, Buttondown has a free plan. If you would rather build it, Buttondown is the simplest to rebuild.

Side-by-side comparison

APPLICATIONActiveCampaignNewslettersButtondownNewsletters
Monthly billing$15/moStarter$9/moBasic
Per year$180/yr$108/yr
Billing modelFlat subscriptionFlat subscription
Free tierno free tier; 14-day trial shown, no credit card needed.$0 for the first 100 subscribers.
Additional costsPricing scales by contacts; add-ons include AI Activities, Enhanced CRM, SMS, WhatsApp and transactional email; page says upgrades are used when list grows.Core capabilities are modular add-ons: $9/mo, $29/mo and $79/mo items can stack on top of subscriber pricing.
Can you rebuild it?Worth subscribingclosest consolation build: one sittingBuildablemulti-day
Free alternatives+4—
Checked on07/31/202610/20/2026
Buy on the official siteBuy View app pageBuy View app page

The free plan compares up to 2 apps. Pro compares up to 4. See plans →

ProTotal cost over up to 3 years, for your teamWith Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.Unlock with Pro →
Total cost over up to 3 years, for your team

With Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.

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Also compare with

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Prices from each app’s latest check; confirm on the official site before buying.