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Buttondown vs EmailOctopus

Price, free plan and alternatives, side by side

The comparison in short

Cheapest per year

Buttondown

$108/yr

Same yearly cost as EmailOctopus

Who has a free plan
  • Buttondownhas a free plan
  • EmailOctopushas a free plan
Easiest to rebuild

Buttondown

Buildable

multi-day

If you would rather build it, Buttondown is the simplest to rebuild.

Side-by-side comparison

APPLICATIONButtondownNewslettersEmailOctopusNewsletters
Monthly billing$9/moBasic$9/moStarter
Per year$108/yr$108/yr
Billing modelFlat subscriptionFlat subscription
Free tier$0 for the first 100 subscribers.$0; 2,500 subscribers, 10,000 emails/month, 1 landing page, 1 form, 1 user, 30-day reports, branding.
Additional costsCore capabilities are modular add-ons: $9/mo, $29/mo and $79/mo items can stack on top of subscriber pricing.Paid price scales by subscriber/send tier; Free plan keeps reports for only 30 days and includes EmailOctopus branding.
Can you rebuild it?Buildablemulti-dayWith trade-offsmulti-day
Free alternatives—+3
Checked on10/20/202610/20/2026
Buy on the official siteBuy View app pageBuy View app page

The free plan compares up to 2 apps. Pro compares up to 4. See plans →

ProTotal cost over up to 3 years, for your teamWith Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.Unlock with Pro →
Total cost over up to 3 years, for your team

With Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.

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Also compare with

Direct rivals of the apps on this page, from the same category.

Prices from each app’s latest check; confirm on the official site before buying.