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ActiveCampaign vs Kit

Price, free plan and alternatives, side by side

The comparison in short

Cheapest per year

ActiveCampaign

$180/yr

55% less than Kit

Who has a free plan
  • ActiveCampaignno free plan
  • Kithas a free plan
Easiest to rebuild

Kit

With trade-offs

multi-day

On price, ActiveCampaign wins. To start without paying, Kit has a free plan. If you would rather build it, Kit is the simplest to rebuild.

Side-by-side comparison

APPLICATIONActiveCampaignNewslettersKitNewsletters
Monthly billing$15/moStarter$39/moCreator
Per year$180/yr$396/yrannual plan · −15%
Billing modelFlat subscriptionFlat subscription
Free tierno free tier; 14-day trial shown, no credit card needed.$0; up to 1,000 email subscribers on pricing card, 1 basic Visual Automation, unlimited landing pages/forms/broadcasts.
Additional costsPricing scales by contacts; add-ons include AI Activities, Enhanced CRM, SMS, WhatsApp and transactional email; page says upgrades are used when list grows.Prices scale by subscriber count; paid newsletter/product payments may have separate commerce/payment processing costs.
Can you rebuild it?Worth subscribingclosest consolation build: one sittingWith trade-offsmulti-day
Free alternatives+4+1
Checked on07/31/202610/20/2026
Buy on the official siteBuy View app pageBuy View app page

The free plan compares up to 2 apps. Pro compares up to 4. See plans →

ProTotal cost over up to 3 years, for your teamWith Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.Unlock with Pro →
Total cost over up to 3 years, for your team

With Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.

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Also compare with

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Prices from each app’s latest check; confirm on the official site before buying.