Klaviyo vs Mailchimp

Price, free plan and alternatives, side by side

The comparison in short

Cheapest per year

Not enough public prices to compare the cost.

Who has a free plan
  • Klaviyohas a free plan
  • Mailchimpno free plan
Easiest to rebuild

Mailchimp

With trade-offs

multi-day

To start without paying, Klaviyo has a free plan. If you would rather build it, Mailchimp is the simplest to rebuild.

Side-by-side comparison

APPLICATIONKlaviyoNewslettersMailchimpNewsletters
Monthly billingNot listed$20/moStandard
Per year—$240/yr
Billing modelUsage-basedUsage-based
Free tier$0; 250 active profiles, 500 email sends/month, $5 mobile messages/month, 10,000 Composer credits, email support first 60 days.—
Additional costsActive-profile enforcement can move accounts to a higher tier; mobile-message dollars do not roll over; short codes separate; add-ons include Customer Hub from $20/mo, Helpdesk from $10/mo, Customer Agent from $50/mo, Marketing Analytics from $100/mo; Composer credits expire.—
Can you rebuild it?Worth subscribingnot a true replacement; consolation build in one to two daysWith trade-offsmulti-day
Free alternatives—+4
Checked on07/31/202607/30/2026
Buy on the official siteBuy View app pageBuy View app page

The free plan compares up to 2 apps. Pro compares up to 4. See plans →

ProTotal cost over up to 3 years, for your teamWith Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.Unlock with Pro →
Total cost over up to 3 years, for your team

With Pro you see what each app costs over 1, 2 or 3 years for your team size and export the comparison as CSV or Markdown.

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Also compare with

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Prices from each app’s latest check; confirm on the official site before buying.